Tuesday, June 17, 2014

The Blog Tour: A Modern Day Book Signing

When I mention I've arranged a blog tour, most people ask what that is. I explain it's a social-media-based opportunity for indie-authors to go on tour the way traditionally published authors sometimes appear in local bookstores to give readings and sign books. However, this way, I don't leave the comfort of my own home, nor do those interested in my dystopian novel, Isolation. 

So what does happen in a blog tour? There are reviews of the novel, written interviews, guest blog posts by me on others' websites, and giveaways. Who doesn't love a chance at a free copy of a great read.  


Sometimes people coordinate this themselves. In my case, this is one of the many gifts of having run a Kickstarter. (Many thanks to those who sponsored me!) I used some of the money raised to hire someone to set up a set number of tour sites. However, I had no idea the variety of sites that would sign on for my novel, nor the wonderful diversity of ways in which they would promote it. Thanks to each and every blogger listed below! I'm very excited to go on tour.

Here's the list of days and types of activity if you want to follow the tour, or just sign up to win an eBook or print copy of Isolation:

Teddy Rose Book Reviews Plus June 16 Excerpt & Giveaway
Library Educated June 17 Review
Creating Serenity June 18 Review
Room With Books June 18 Interview & Giveaway
Reviews From The Heart June 19 Review & Giveaway
Always a Book Lover June 25 Review & Guest Post
Lightning Chronicles June 27 Review
Deal Sharing Aunt July 2 Review
Deal Sharing Aunt July 3 Interview  & Giveaway
Books & Quilts July 9 Review
Mary’s Cup of Tea July 10 Review & Giveaway
TreeHouse July 12 Giveaway
Book Talk With Alana July 14 Review & Interview
Nerdophiles July 15 Review
Nerdophiles July 16 Interview & Giveaway
She Treads Softly July 17 Review
Kritters Ramblings July 18 Review
fuonlyknew July 21 Review, Guest Post, & Giveaway
Open Book Society July 23 Review & Giveaway
Cassandra M’s Place July 24 Review & Giveaway
Giveaways and Glitter July 25 Review
Two Children & a Migraine July 28 Review, Guest Post  & Giveaway
JeanzBookReadNReview July 30 Interview

Saturday, June 14, 2014

Naming a Press; Becoming a Business

If you self-publish, you need a name for your press. Kind of obvious, right? But what you don’t realize is that like most naming decisions (excluding children, perhaps), the need for the name happens suddenly.

It’s not like you weren’t aware you’d need it. It’s not like you hadn’t been thinking about it. Well, perhaps not concretely, but abstractly, like, I’ll need a name as the publisher. And I need more yogurt and a nice pen and a new car lease.

For me, the moment of decision happened like this. I was working through my Kickstarter layout. I’d drafted the basics, the rewards, the story. And then suddenly I was at the account portion. Account? Oh, sure, yeah, they’ll have to have a way to funnel the money to me that all my friends, and even people I don’t know, are spending to sponsor my novel publication.

I fill out all the easy stuff—name, address, etc. Then there’s a section for the business name, address, etc. I skip that and continue down the page. I hit "save" and a long list of red sentences pop up across half the screen. Turns out even though I don’t own a business, currently have no business license, was using Kickstarter because business makes me uncomfortable, even though all of that is true, I must fill out the business section of the form. And there it was, I had to have a business, to own one, to be an entrepreneur. 

See how I can’t even decide on business language, let alone make the decisions. No business, no account. No account, no Kickstarter. It had to be done.

I sat there befuddled. Then it hit me. I’d needed a press name when I created my letterpress triangle book. I wasn’t sure what I’d chosen. I’d done it when I was laying out the lead and needed to put in a press name, much as I did now. But the point was, I’d done it then and could reuse it now. Thus, DRS Press, was solidified. 
logo designed by rayane sholy
It was born at Penland in North Carolina. But it became my Press Name, my business name, the day I drafted my Kickstarter. That meant that when I filled out a business license, ordered checks, contracted with a printer—I knew who I was. Or is that what I was? Is that why business makes me uncomfortable? Does it turn me from a person to an entity? A thing? A what rather than a who?

Let’s hope not and move on.

Tuesday, June 10, 2014

Why Self-Publish?

In 2013 when I finished my novel, I searched for an agent who would then find me a publisher. I didn’t want to deal with the business end. And I think I wanted the glamour. I researched agents, wrote varied lengths of synopses, wrote and sent query letters. Waited. Tried to keep track of when I might hear from which agent.

But every time I talked to anyone, whether it was a class of students I was reading for or a friend who was asking how the novel was coming, I was always asked if I was going to self-publish. In the old days, and still today if you’re a traditionalist, it wasn’t called self-publishing. Self-published was said to come from a Vanity Press, as if the person was so vain he decided to publish himself after being rejected by legitimate publishers.

Now we all call it self-publishing, but it’s quickly becoming indie-publishing, moving more and more away from the pejorative to the attractive. The “real” publishers are starting to pick up self-published books that have made a big splash, like Hugh Howey. Why take a risk? They can capitalize on the success demonstrated by strong sales among the self-published. 

The paradigm has already shifted, but not everyone knows it yet. Paradigm shifts are like that; the majority don’t see the shift for awhile. Publishing is a huge industry, and it won’t go away over night. It’s a bit like what happened to music when Napster made song downloads available free or iTunes began selling individual songs—the music industry changed, not overnight, but quickly. Lots of other changes interceded as well, but in the process, new artists gained more access to the marketplace. 

Nonetheless, I still don’t want to deal with the business end of it all. I have to as a self-publisher and self-marketer. I’m wondering when I get to step away from the business of self-publishing so I can write again, especially as reviewers begin calling for my next work. (That's a treat, self-published or not!) In the midst of a full-time job, I rarely take the time to write. 

And yet, in a way, this is forcing me to write—if not fiction, blog posts and marketing materials and interview responses, especially as my blog tour nears. It’s a lot of writing. It keeps my hand in.

Indie-publishing has also meant a tremendous amount of learning. If I ever thought I wasn’t an autodidact, I was wrong. I keep propelling myself through the next area I need to learn about to get my book in print, in electrons, in the social media eye. It’s not all fun and games, but it’s all engaging and most of it is rewarding. 

Saturday, May 31, 2014

Cutting Out Fish—A Process

Intercut vignettes weave my texts into a whole. For me, it was a common device, long before my novel. I even wrote about it in my dissertation. I’m certain other writers must go through similar processes, and yet I’ve never read about it. So here’s a brief attempt to describe what I do.
I write story after story. Sometimes they are parts of a single monologue, sometimes parts of a novel, sometimes parts of an academic argument I am making. But I start with parts. I don’t plot or outline. I write. With fiction, from the writing emerges the characters. I get to know them, go for walks with them, take them to lunch. I discover what makes them tick.
At some point, I have the body of the work drafted, and I start figuring out what goes where. This is where we get to cutting out fish. I can do all kinds of editing on the computer screen–large and small order. I sometimes have several documents open at one time and cut and paste among them to revise.
But when a text is truly composed of independent pieces which I want to intercut–meaning cut each apart and then paste them back together with part of story A followed by the beginning of story B followed by the middle of story A and then the opening of C, etc.–then I have to print them out and physically cut them into chunks.
I start that process by reading each vignette and selecting possible cut locations. When I’m smart, I do this on the computer before printing so that I have space to cut stories apart or even so that I have to cut fewer individual lines from one sheet of paper to tape to another. Though I often have to do that because I can’t always focus on the computer at this stage. It becomes visceral and I need to hold the pieces, to lay them out across the counter, to scan across quickly rather than read closely.
Once I have the cuts identified and completed, then I number them in a way to keep track of which piece came from which story. So I might have story A pieces 1, 2 and 3 or A1, A2 and A3. Though typically I label them with a word or name that makes sense to me rather than A, like Hawaii or Cho and Hosuk (a story location and the characters from that story in my novel, Isolation). Hawaii 2 makes more sense in the middle of assembly than A2 does.
To assemble the pieces, I read the beginnings and endings of chunks of text (the numbered aspect) to look for connections. The connections are not direct. I’m not looking for one character to talk about eating E. Coli-laden spinach and the chunk next to it to also mention spinach, though that sometimes happens fortuitously. I look for a connection–content is possible but so is mood, language, or activity. This is more intuitive than conscious.
To be honest, while I call this connection, it creates a kind of dissonance for a reader. With the spinach example, a reader might anticipate that she is still reading about the same character and situation because spinach is mentioned, but in fact, it’s a different character and place. The combination of connection and disconnection builds readerly engagement.
I don’t want readers to struggle with this too much or they could get frustrated. So once I have all of the texts cut up and ordered, I read the beginnings and endings again and ensure that I signal where the reader is after each break. I usually do this by mentioning a character by name in the first sentence or two though rather than character, it could be setting or really anything that situates a reader clearly in the particular story and not the former one.
At several places in this process I read the entire section of text I’m working with–all of the combined stories being cut apart. To be more accurate, I read until I stumble upon something I don’t like. Then I either stop and revise a bit of text or reorder again. This might happen repeatedly, or I might put them all together in a readable order the first time. Though even then, if stories change, I might need to redo the entire process–which is why this happens late in the process.
For example, I’d been “done” with Isolation for nearly a year, giving readings, seeking a publisher, sending out shorts to contests and literary magazines. In the process of getting it ready for self-publishing, I received feedback which suggested a massive cutting was in order. In the first section of the novel nearly 50% was cut. Needless to say, I had to re-order the cut pieces which now often started and ended differently than they had in the earlier version.
As I hit the end of page two of this blog entry, I think, wow, this must be complicated. But it’s really not. And it’s lots of fun. As humans, much of the meaning we make in the world comes from juxtaposition. You know the saying: "It’s all context"? Well, that means that the juxtaposition of “things” whether they’re stories or the contents of your refrigerator or the objects on your desk create meaning. Well, the things' juxtapostions don’t really create the meaning, we do—as we look, contemplate, rearrange, reconsider. For me, it's the essence of writing, the essence of creativity.
Somehow, the print I made several years ago “Cutting Out Fish,” which accompanies this article, provides a visual for this writing practice. Rock, paper, scissors. With more than two choices, randomness enters the equation. From the way I see it, that means we all win! Play with cutting up and reordering text. See what happens. And let me know.

Thursday, May 22, 2014

The Hard Choices



You'd think that choosing character names and plot lines and ways to kill off characters would be the hard choices. They were. Once.

Currently the hard choices are about whether to read through the manuscript one more time, even though other writers have read it searching for error. Even though it's been professionally proofed. The hard choices are where to spend my marketing dollars and what to do myself.

Hard choices move around. They often have time lines. Consequences.

In writing, funding, and publishing Isolation, I've found hard choices at each stage. In writing, most of the hard choices were at the starting gate. In setting up and running a successful Kickstarter, what was hard wasn't so much the choices as the amount of emotional energy needed each and every day. In publishing, the hard choices have been surprisingly frequent. In fact, almost every choice seems hard. Maybe that's because there is no immediate reward. And though I pride myself on my love of delayed gratification, perhaps things are harder when there is no perceivable positive in the moment of (in)decision.

As I move into marketing, the hard choices just keep coming. Spend money online? Traditional routes? Perform social media tasks myself or hire someone? Do a little? Do a lot? 

Maybe it's a matter of perception. Everyone around seems to think I should be overjoyed: I'm publishing my novel. I am. Happy. But there are seemingly endless hard choices, and I let those feel heavy. I languish amid them. I become enervated. (Yes, passive voice. It's not a choice. I don't boldly get enervated. Obvious once I write it, right?)

"Habits learned early are habits for life." At least the characters of my novel find this cultural imperative begs repeating. 

It's not early for me, but it's time for a new habit of perception: choices are energizing. Good things come to those who make choices! I love questions, but it's time for exclamation points!!

Balancing Act


When I was on sabbatical, I wrote every day. It was easy. I was on sabbatical. It was my focus. Isolation. It was what I was doing. Every day.
After returning to work, writing every day fell away as other tasks replaced it. Then the Kickstarter emerged and everyday I promoted the KS campaign. I was charged. Dollar values went up when I marketed. It was visible. Exhausting.
Now I need to market again. I need habit. Energy.
I must balance.

balance
I must not let the ball roll off the pile. But how to do that? How to write material? How to post material—to FaceBook, LinkedIn, GoodReads, Twitter? Regularly. Daily.
All of this and work too. Friends. Family. Eating. Exercise.
I think I can, I think I can…return to childhood. Play at it. I think I can…be confident. I think I can…

It Really is All About Size


I'm from Iowa, State Fair home of the Butter Cow. Every year a new one. Every year news. Butter cows are life-sized and thereby newsworthy. 

My favorite butter is at the other end of the size spectrum. It's the tiny gold-wrapped pat of butter you get in any mid-range restaurant in America. It's a single serving, or at least a single ounce of butter. Sometimes it smooshes as you open it, liquifying butter oozing out. Other times it's cold and hard and smooshes your bread. 

But when it's perfect, when the foil-lined paper pulls back easily and a third of the pat slices cleanly away from the rest and then spreads smoothly onto the slice of baguette, I delight in that butter. The delight is not only the sweet, salty, richness, but also the apportionment. It's not that I'm attentive to having only one serving. Rarely is it that. Rather, I like taking a little at a time and knowing there's more. It's something I've done since childhood. It's not an OCD thing. I don't have to do it. But there's some weird pleasure I derive from eating a favored food in small bits. 

Now that I've revealed more than I ever should have about my inner workings, let me point out that the smallest of details is a key to believable characters. It's not that they must teeter on the edge of pathology, though the intriguing ones sometimes do, especially the antagonists. No, it's that the attention to human detail is crucial to creating characters that aren't cardboard cutouts serving a plot. 

It's possible to observe such detail in ourselves or in others. In private or in public. It's possible to do this with intention, collecting tidbits of lives lived to place in fiction.

For me, it's been an accumulation. I've been observing as long as I can remember. And evidently, remember I do. I've never kept these observations in a notebook. I haven't catalogued them or arranged which ones would go together. But when I'm writing, I find that the character appears not just in actions, but in the delight of a pat of butter, or the delicate balance of a favored wine glass, or even in the preference not to wash organic spinach.

It could be that the person who takes a photo through a glass window of the butter cow is just such an observer/collector. The web is filled with these photos, some with a member of the photographer's family, some with the sculptor of the butter, some with a protest painted on the window. But that's not been my method. I always stand unobtrusively off to the side, the voyeur observing those so fascinated they needed a souvenir.

I have no such photos. Only memories. And characters who emerge from those memories, like so much butter, cooled to just the right temperature for sculpting.